DC3 Branding Concept
Corridor Center (DC3) looked to update its image to reflect its contributions to the ever-changing landscape of Detroit’s design industry and the work they put in to the city’s recent UNESCO designation.
Working collaboratively with Taco Shinozuka and Natalie Estrada, a system was developed to frame the nature of Detroit’s interconnectedness in its design industry and place the new Interdesign Detroit as an integral part of that framework. Together, our team researched, prototyped and presented
Detroit Is the new black website
Hexagon was commissioned to design the first site for rising fashion company Détroit Is the New Black then based in midtown . Detroit the new black combines minimalism and high street to achieve the perfect balance of city chic. Our label is inspired by the history and resilience of the city while offering a neutral palette for a modern feel. In addition to our in-house label, we host an edited capsule of designer brands and accessories in-stotre. Détroit Is the New Black is a mantra for rebirth, inspiration, authenticity and culture. Join the movement.
One of my favorite projects was to redesign the website for a new low calories super infusion beverage. I created a animated video with 3d models and splash in aftereffects than exported it as a GIF. I also worked on the re branding for the product following the name change from Social to Cason.
Visit the site at drinkcason.com