DC3 Branding Concept

Corridor Center (DC3) looked to update its image to reflect its contributions to the ever-changing landscape of Detroit’s design industry and the work they put in to the city’s recent UNESCO designation.
Working collaboratively with Taco Shinozuka and Natalie Estrada, a system was developed to frame the nature of Detroit’s interconnectedness in its design industry and place the new Interdesign Detroit as an integral part of that framework. Together, our team researched, prototyped and presented

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