Oxford Cafe is a curated selection of Everyday Luxury wardrobe essentials boutique and our cafe lounge offering the finest premium coffee, beverages and baked goods made in Detroit.
Though Motor City Match, Oxford Cafe Detroit, hired us to redo their current logo, and build their new E-commerce website,
LOGO: The original logo for the Oxford Cafe had a more corporate icon feel and did not relate well in representing the brand, which is gritty, vintage, luxurious, urban. Hexagon redid the logo, giving it an urban, hand-drawn feel, that could represent urban vintage luxury in Detroit, the main inspiration were Will Leather Goods, Chrysler, and Ashe Coffee.
WEBSITE: For the website, we built a clean, modern site inspired by Todd Sndyer, Mr. Porter, and Detroit is the new black; the website was custom built on the WordPress platform, using WooCommerce for the eCommerce portion.
CLIENT: Oxford Cafe Detroit
CATEGORY: Branding, Identity, Web Design, E-commerce, Packaging