Paid search also known as Pay-per-click ads can help you do everything from build awareness to increase sales. Google is the most used website in the world — over two trillion searches are performed on the platform every year and over a billion searches every single month.
In short, if your goal is to attract clients or customers, you are missing out if you’re not utilizing paid search’s many tools and strategies at your disposal.
Google’s paid search platform, called Google Ads, allows its users to personalize their campaigns in several ways. We begin with keyword research to determine what types of topics your potential clients are searching for and then put those keywords into a list.
After that, we create ads depending on the type of campaign you’re looking to run. If you’d like to build awareness, we will create what is called Display ads: custom ads, graphics, with messages that display on websites across the web. Or, if you’re looking to bring in leads or increase sales, we’ll create text ads to display on Google itself..
Paid search isn’t just the creation of your ads. In fact, its only the beginning. From there, we will continue to manage and modify your ads in order to continually improve their rankings, performance and reach more leads. This includes making budget adjustments, A/B testing ads, altering landing pages, and much more.
Through Google Ads, you can not only reach more people than ever before, but you can also get your message in front of them at any time, day or night. It all depends on when they are searching for items or services that your company or organization provides.
With the right strategy — one that Caledon Virtual will customize to your audience — you are likely to see your sales and leads increase dramatically over time. Paid search might seem intimidating at first, but when you trust the experts, the results are sure to follow.
One of the greatest benefits with Google Ads is the wealth of information it provides you. Ever wanted to know how many people click on your ads on 12 p.m. on Tuesdays? What about your conversion rate in a specific cities, states or even zip code within your targeted location? Google can tell you all.